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Payments and Cards

The Marriott Bonvoy BoldTM Card Launches
BoldFamilyTravel.Chase.com – A New, Interactive Family Travel Planning Resource

Sep 17, 2020 Most parents (85%) anticipate traveling domestically in the next year and cite a desire to spend time together, improve bonds between family members and create new memories as the reasons they take vacations. BoldFamilyTravel.Chase.com is designed to help families meet these needs while they wait to travel. 

WILMINGTON, Del.– September 17, 2020 – Today, The Marriott Bonvoy BoldTM Card announced the launch of BoldFamilyTravel.Chase.com – a new interactive, online resource that enables families to plan future travel, together. Along with this launch, Marriott Bonvoy Bold™ also released new findings from a recent survey of parents and grandparents that uncovered:

  • Most (three in five) parents believe children are important resources for inspiration and ideas in planning family vacations
  • One-third of parents don’t currently involve their children in planning but would like to.1

BoldFamilyTravel.Chase.com makes it fun to include children in travel planning by providing families with interactive and educational resources that make it easy to involve the whole family in vacation planning. It also grants families the opportunity to learn about various destinations and types of vacations they can partake in when they are ready to travel again. The website and its resources were created in partnership with the renowned family psychologist, Dr. Jennifer Hartstein, who provided tips on empowering children across age groups, preferences and needs to participate in the travel planning process. 

“Planning travel with your children or grandchildren is not only a fun family activity but also a learning experience in which kids can build core life skills such as communication, cooperation, and compromise,” Dr. Hartstein said. “BoldFamilyTravel.Chase.com is a one-stop-shop for all the resources you need when engaging your whole family in the planning process, including tips by children’s age and a database of recommended travel-themed books and movies that everyone can enjoy together before embarking on their trip.”

The Marriott Bonvoy Bold™ survey found that nearly half (48%) of respondents find it challenging to decide on a place everyone likes and/or choose a destination. The website features an interactive vacation profile builder called a VACAVATAR (pronounced vei-kei-vuh-taar, VACAVATAR is a mashup of the words "vacation" and "avatar"). The VACAVATARS allow each family member to create their "vacation self" with accessories, clothing, scenery, and gear that depict them on their dream vacation – a fun activity that families can do together. Once the whole family's vacation preferences are selected, the VACAVATARS will generate a list of Marriott Bonvoy hotel properties at destinations that align with the family's dream vacation.

“Traveling together as a family is the perfect time to create memories and connect with those who matter most. While travel has been put on pause for much of this year, we believe that utilizing BoldFamilyTravel.Chase.com for future travel planning is an excellent way to bond as a family and make memories together before the vacation even begins,” said Matt Schlitz, General Manager Marriott CoBrand Cards at Chase.

When planning travel involves the whole family, every voice is heard, and it results in more meaningful experiences for all. With this new tool, the Marriott Bonvoy Bold™ Card aims to engage families and inspire the next generation of travelers by spreading the joy of good travel,” said Dave Patron, Head of Global Card Program at Marriott.


In addition, the Bold Family Travel Planning Survey revealed:

  • Most (85%) of parents anticipate traveling domestically in the next 12 months and almost half said they would take a road trip (44%) or stay in a hotel (43%) within the next 6 months.
  • Half (52%) of parents surveyed are likely to use a vacation profiling tool for their next trip.
  • Parents responded that nearly half (46%) of their children under 18 have a lot of influence during the planning process. Still, parents are the ones typically actually doing the planning (74% of parents said they’re the ones participating in planning). 
  • When children are involved in the planning process, half (51%) of parents reported that the children feel more engaged in the vacation, and the majority (68%) said the children become more excited about the trip.
  • Most respondents (81%) agreed that if they plan ahead for a trip, they can relax more on the vacation with their family.

BoldFamilyTravel.Chase.com is brought to you by The Marriott Bonvoy Bold™ Card, a no-annual fee travel rewards credit card, which offers 3X points on purchases at more than 7,000 properties participating in Marriott Bonvoy, 2X points on other travel purchases, and 1X points on all other purchases. The cardmembers also receive 15 elite night credits each calendar year (qualifying cardmembers for Silver Elite Status) and no foreign exchange fees.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $3.2 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,900 branches in 38 states and the District of Columbia, 16,000 ATMs, mobile, online and by phone. For more information, go to chase.com.

About Marriott International, Inc.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties in 30 leading hotel brands spanning 131 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy™, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About Marriott Bonvoy

Marriott Bonvoy is the new travel program replacing Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) launched in February 2019. Comprised of a portfolio of 30 hotel brands and home rental offering Homes & Villas by Marriott International, members can earn and redeem points for stays and accelerate the points they earn with co-branded credit cards from Chase and American Express.  The program offers 120,000 destination tours and adventures on Marriott Bonvoy Moments. When members book direct on Marriott.com they receive perks including free and enhanced Wi-Fi and exclusive member-only rates, and on the Marriott app they enjoy mobile check-in and checkout, Mobile Requests and, wherever available, Mobile Key. To enroll for free or for more information about Marriott Bonvoy, visit MarriottBonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on FacebookTwitter and Instagram.


About the Survey

Marriott Bonvoy BoldTM, and TRUE Global Intelligence™, the in-house research practice of FleishmanHillard, conducted a 10 minute online survey from July 13 -22, 2020, among 1,000 American women and men, between 21 – 75 years of age who self-identify as parents with a HH income of $75k or more, taking family vacations at least once a year and having stayed in a hotel two or more times in the past 18 months to explore their sentiments and practices around travel planning. Quotas were set for gender, age and region to ensure statistical representation of the U.S. The margin of error is 3% at a 95% confidence level.