Carla Hassan

Biography

Carla Hassan is the Chief Marketing Officer of JPMorganChase where she leads a global marketing organization of 3,000 people. Carla delivers growth for the firm and works with her team to launch successful campaigns and products that further our brands of JPMorganChase, Chase and J.P.Morgan. She oversees firmwide marketing, including advertising, media, performance marketing, acquisitions, sponsorships, entertainment and talent. In her role, she is also responsible for customer insights and analytics, firmwide impact marketing and communications.

Prior to joining JPMorganChase, she was the Chief Marketing Officer of Citi, leading the marketing organization to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s continued growth. Before her role at Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs.

Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally. During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company.

Carla serves on the board of the St. Jude, the AdCouncil and the Association of National Advertisers. Carla has received several awards and recognitions throughout her career, including being named one of the World’s Most Influential CMOs in 2021, 2022 and 2023 by Forbes Magazine, AdColor Legend in 2021 and one of Business Insider’s 31 Most Innovative Chief Marketing Officers of 2022. Most recently, she was recognized for her Authentic Leadership by the Choose Creativity Awards 2024. Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.