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Chief Marketing Officer
Carla Hassan is the Chief Marketing Officer of JPMorgan Chase with responsibility for firmwide marketing, which includes advertising, media, sponsorships, market research and customer insights for the Chase, J.P. Morgan and corporate brands.
Most recently, she was the Chief Marketing Officer of Citi, leading the marketing organization to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s continued growth.
Prior to joining Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs.
Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally.
During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company.
Carla serves on the board of the AdCouncil, the Association of National Advertisers, and is a 2020 NYWICI Matrix award winner. Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.
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