Chase and Thomas Keller Set the Table for a New and Delicious Partnership
New York, NY Jan 10, 2019 The two brands are creating a new series of culinary experiences for their shared customers featuring exclusive dining events, preferred access and more
JPMorgan Chase & Co. [NYSE: JPM] and Chef Thomas Keller are kicking off the new year with a new collaboration. In early 2019, the two companies will begin creating one-of-a-kind experiences as part of a growing series exclusively for Chase customers across Thomas Keller’s restaurants, including The French Laundry and Per Se, as well as his newest additions – The Surf Club in Surfside, FL, La Calenda in Yountville, CA, as well as TAK Room, which will open this spring in New York City.
“Just as Chef Keller elevates the dining experience beyond the meal, we’re always looking to give value beyond the purchase,” said Catherine Hogan, President of Chase Branded Cards. “There’s amazing potential in this partnership, and we can’t wait to work on it together.”
The relationship with Thomas Keller adds to Chase Sapphire’s long-standing Private Dining Series, which gives cardmembers unique access to some of the most celebrated restaurants and chefs in the world. Chase Sapphire customers will be first to access the new experiences using Chase Ultimate Rewards points or cash. They will appear on Chase Experiences in the coming months.
As the collaboration grows, more of Chase’s 60 million customers will have access to the program, which will include the ability for customers with Chase Pay to secure coveted reservations and pre-pay for dining experiences through Tock, the exclusive reservation booking provider for Chase Pay, The French Laundry and Per Se.
“I am pleased to launch a new partnership with JPMorgan Chase & Co. Relationships are key to our restaurants and working with Chase Sapphire to build experiences will continue to expand on our ability to make memories for our guests,” said Chef Thomas Keller.
Chef Thomas Keller is renowned for his culinary skills and high standards. He has established a collection of restaurants that has set a new paradigm within the hospitality profession collection including the celebrated Per Se and The French Laundry, both with three Michelin stars. A place where excellence, execution and innovation intersect, Chef Keller’s restaurants approach one guest at a time, and also include Ad Hoc + addendum, Bouchon, The Surf Club Restaurant, La Calenda and Bouchon Bakeries in the United States and in the Middle East. He is the first and only American-born chef to hold multiple three-star ratings from the prestigious Michelin Guide, and he has received countless accolades, including The Culinary Institute of America’s “Chef of the Year” Award, The James Beard Foundation’s “Outstanding Chef” and “Outstanding Restaurateur” Awards, and was inducted into the 12th Class of the California Hall of Fame in December 2018. Known for his dedication to mentoring young chefs, in 2017, Keller, along with chef Daniel Boulud, led Team USA to a historic gold at the Bocuse d’Or.