JPMorgan Chase Names Leanne Fremar Chief Brand Officer for JPMorgan Chase

In this new role, Fremar will lead brand strategy for Chase, J.P. Morgan and JPMorgan Chase – regularly ranked among the most valuable and admired brands in the world. She will oversee branding, creative, advertising, content, video, consumer insights and employer brand. She will manage Chase’s internal agency “Inner Circle” and the company’s external agency partners. She will partner closely with line of business marketers throughout the company to build brand initiatives and product campaigns.

“I am so excited that we convinced Leanne to come work here,” said Lemkau. “She is one-of-a-kind. She is a creative to her core and understands how to make work that is both beautiful and effective. She has deep experience in social impact marketing and also in retail sales. I honestly feel like with Leanne on our team and some of the team we have added or promoted this year, JPMorgan Chase has the industry ‘dream team.’”

Leanne joins JPMorgan Chase from Starbucks where she was its executive creative director for two years, leading global brand initiatives and creative campaigns. Prior to Starbucks, Leanne was the executive creative director at Under Armour Women’s business, and the architect of the company’s award-winning “I Will What I Want” campaign. Leanne has held leadership roles with other luxury fashion brands including Theory, Gucci, and Polo Ralph Lauren.

“I’m incredibly proud to join JPMorgan Chase, a company with a history of using its scale and heart to make positive change in the world,” said Fremar. “I look forward to working closely with Kristin and the team to share these powerful stories, and inspire customers around the world.”