Payments & Cards

New Southwest Rapid Rewards® Priority Card Takes Flight 

Country singer Brett Eldredge takes the card with more points, perks and priority on tour, and in the air for launch

WILMINGTON, DEL. Jul 19, 2018 Today, Chase (NYSE:JPM) and Southwest Airlines (NYSE: LUV) introduced the new Southwest Rapid Rewards® Priority Credit Card. The Priority card has all of the same benefits as the award-winning Southwest Rapid Rewards Premier Credit Card plus more anniversary points and new features that provide inflight savings and an elevated travel experience.

The Priority card has a limited-time introductory offer of up to 65,000 points, which is the highest points offer for a personal credit card in the portfolio—rewarding members with more than half the points needed to earn a Companion Pass after they meet the required spend. 

New Rapid Rewards Priority Credit Card benefits include:

  • 7,500 Anniversary Points
  • Up to 4 Upgraded Boardings per year, when available
  • $75 Southwest annual Travel Credit
  • 20% back on inflight purchases including drinks, Wi-Fi, messages, and movies

Like the Rapid Rewards Premier Credit Card, Priority cardmembers will also receive the following benefits:

  • 2 points per $1 spent on Southwest Airlines and Rapid Rewards hotel and car rental partners
  • 1 point per $1 spent on all other purchases
  • Earn unlimited points
  • Earn tier qualifying points that count towards A-List and A-List preferred status (1,500 TQP for each $10,000 spend up to 15,000)
  • Points earned count towards Companion Pass
  • Points don’t expire as long as account is open
  • No foreign transaction fees

And cardmembers are always able to take advantage of the existing benefits of flying Southwest:

  • No blackout dates or seat restrictions when you redeem with points
  • Bags fly free®
  • No change fees

“Our customers are always our top priority, and we’re making it even easier for them to travel and get rewarded,” said Leslie Gillin, Chase Co-Brand Cards President. “Our Southwest cardmembers told us they wanted faster boarding and inflight benefits, so we added brand new features to make them a priority both in the air, and on the ground.”

“We’ve put even more Heart into the new Southwest Rapid Rewards Priority Credit Card for our customers and can’t wait for them to experience more perks, more points, and more priority,” said Ryan Green, Southwest Airlines Vice President and Chief Marketing Officer. “We think the new Priority card will be perfect for our customers seeking to experience all that Southwest has to offer, especially as we look to launch service to Hawaii very soon!”

Additionally, Chase and Southwest have teamed up with country artist and Southwest Airlines A-List Member, Brett Eldredge. Brett is the first cardmember to be upgraded to the Southwest Rapid Rewards® Priority card, which will be the official credit card sponsor of Brett’s “The Long Way” tour.

“I’m always traveling, to perform or for fun, and Southwest is my go-to airline,” said Brett. “My Southwest credit cards help me get the most out of flying. I’m excited to start earning rewards with my Priority card and to be partnering with Chase and Southwest as I continue my headlining tour.”

As part of the sponsorship, Brett will make a surprise appearance at a Southwest Priority Tour destination this summer.

Southwest and Chase are joining forces to offer several chances to see firsthand what the new card has to offer. The airline is sponsoring a 10-city promotional tour, which will offer several opportunities to win Rapid Rewards points and play fun trivia games with chances to win big prizes. For more information about the tour, visit: www.SouthwestPriorityCard.com.

The Southwest Rapid Rewards Priority card has a $149 annual fee. To learn more about the Southwest portfolio or to apply for the Chase Southwest Rapid Rewards Priority card, visit Chase.com/Priority.


Media Contact

Clarissa Carlucci, Clarissa.Carlucci@jpmorgan.com

Clarissa Carlucci, Clarissa.Carlucci@jpmorgan.com