Bought it for the 'gram
Millennials are spending and saving for the perfect post
77% of Millennials made a purchase and posted it to Instagram in the past 6 months
Of those who made these purchases, 61% say it made them happy at that moment
Millennials are willing to spend $137, have spent up to $212 for the perfect 'gram
General population are willing to spend $70, have spent up to $378 for the perfect 'gram
Millennials are most likely to purchase something they saw on social media
Millenials: 61%
General population: 46%
Most common purchases millennials posted to Instagram include:
- Travel: 55%
- Events & Experiences: 44%
- Food: 53%
- Clothing & Accessories: 29%
Millennials are keeping up with their desired Instagram lifestyle, while still being proactive about manageing their money responsibly:
- 59% are successfully saving
- 64% have a plan in place to improve their credit score over the next year
**Millennials here refers to those who are active Instagram users; those who post at least 2-3 times per month**
The Chase Slate 2018 Credit Outlook was commissioned on behalf of Chase Card Services. A survey was conducted on behalf of Chase Card Services, by FleishmanHillard Global Intelligence and Research Now. Interviews were conducted online from March 28 - April 2, 2018 across the U.S. among 2,004 Millennials age 18 to 37. Sub-groups of Millennials that are active on Instagram users (n=1,004), defined as those who post at least two to three times per month, and those that are not 'active' (n=1,000) were analyzed. The credibility interval for a sample size of for a samplesize of 2,000 +/-2.19% and larger for subgroups.
