Search For Home
Chase worked with Google to see how people are searching for homes, mortgages, and home equity lines of credit in 2017.
First-Time Homebuyers Are on the Hunt More than Ever
- 44% of searches in the mortgage category in 2017 are for first-time buyer mortgages
- Up 11% from 2016
Affordability Is the Biggest Factor in Homebuying
Affordability questions on Google have risen 34% from 2015 to 2016
Top three mortgage-related questions asked Google:
- How much mortgage can I afford
- How much mortgage can I qualify for
- What mortgage can I afford
People Are Searching for Unique Home Styles
Top five list of home style searches on Google:
- Mansion
- Yurt
- Bungalow
- Brownstone
- Minka
Searching for Mortgages is Picking up Pace in the South
26% West
18% Midwest
19% Northeast
37% South
Searches in the South more than double the pace of mortgage searches in the Midwest.
People Are Navigating Homebuying on Their Phones
Mobile searches for HELOC and mortgage-related information grew 30-50% every year from 2013 to 2016
Chase.com has more than 27 million mobile users, up 14% year-over-year from 2016.
Rentals Remain a Major Housing Force
Rental apartment searches were 46% of home type searches in 2016
All of these new trends signal that now, more than ever, working with a home lending advisor can help customers navigate what can often be an overwhelming process for some.
