Wanderlust: Global Mindset of Millennials

Wanderlust: Global Mindset of Millennials

Travel with a purpose: Millennials more likely to travel abroad to participate in volunteer activities
84% of Millennials (between 18 and 34)
68% of Gen Xers (between 35 and 49)
51% of Boomers (between 50 and 67)

Destination Hot Spots: Millennials more likely to define international vacation “hot spots” by celebrity and pop culture influence

Booming Culture & Industry
44% of Millennials
33% of Gen Xers
27% of Boomers

Recently been featured in a movie
20% of Millennials
11% of Gen Xers
7% of Boomers

Thrill Seekers: Millennials travelers seek thrilling adventures and nightlife over lazy vacations abroad

Water Sports
67% of Millennials
55% of Gen Xers
46% of Boomers

Interacting with Wild Animals
63% of Millennials
60% of Gen Xers
48% of Boomers

Nightlife
28% of Millennials
15% of Gen Xers
6% of Boomers

About the Survey: Between April 2 and April 10, 2015, a survey was conducted among a nationally representative sample of 1,002 Americans, ages 18-67, who stay in a hotel at least five nights per year for business, pleasure or both. The survey has a margin of error of +/- 3.1% with a 95% confidence level.

©JPMorgan Chase & Co. 2015. All rights reserved.