The New Age of Homebuying
Today’s DIY Consumer
With the rise of digital and technology and the ‘always-on’ mentality, home buying trends are shifting. Chase’s Insights Survey, From the Mind of the Modern Homebuyer shows that a majority of homebuyers don’t plan to stay in their homes long-term. Digital is also changing the way Americans search for homes with more and more people taking a do-it-yourself (DIY) approach.
‘Fear of missing out’ is changing homebuyers’ outlook
72% of homebuyers don’t plan to stay in their home for the long-term
What does owning a home mean to Americans?
- A place to raise my family
- An investment
- Reaching a life milestone
Technology is transforming the search
63% start the home search on their own
53% turn to digital devices to conduct their search
...But Some Things are Better Left to the Experts
73% want to meet with a mortgage professional to discuss their financing options
77% think a real estate agent is an essential part of the process
HomeOwners Are Optimistic About Value
66% think the value of their home will increase over the next 5 years with nearly 40% planning to use a Home Equity Line of Credit (HELOC)
58% said they’d use the HELOC for home improvements
The Top 4 things Americans are saving for:
- Buying a home
- Emergency fund
- Vacation
- Retirement
81% think the right age to start saving for a home is in your 20s
Ready to start your homebuying journey?
Visit www.chase.com/homebuyers for useful tips and videos
and to get prequalified for a mortgage today.
All home lending products are subject to credit and property approval. Rates, program terms and conditions are subject to change without notice. Not all products are available in all states or for all amounts. Other restrictions and limitations apply. Rates and payments shown are examples only. Ask us about current rates and terms. Home lending products offered by JPMorgan Chase Bank, N.A.
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