WNBPA Partners with JPMorganChase to Establish Financial Education for Players

NEW YORK, April 14, 2026 — The Women’s National Basketball Players Association (WNBPA) today announced a precedent-setting multiyear partnership with JPMorgan Chase Bank, N.A., naming JPMorganChase the Financial Education Partner and Financial Services Sponsor of the WNBPA.

Building on JPMorganChase’s expanding role in athlete financial education, the partnership, which debuted at the WNBPA’s Rookie Premiere, reflects the growing economic influence of WNBA players and the increasing recognition of their long-term impact. Through the initiative, JPMorganChase will provide tailored financial education to support players as athletes, entrepreneurs, and leaders building long-term opportunities.

JPMorganChase will deliver year-round financial education at key career milestones, including All-Star Weekend and throughout the season and offseason. Players will also have access to personalized consultations focused on financial planning, wealth management, and business development, providing practical tools to help them navigate their careers and plan for the future. Players will help raise awareness around financial education by sharing tips and insights with fans across their social platforms.

“WNBA players have reshaped what’s possible in professional sports through their leadership, excellence, and an unshakable belief in their worth,” said Terri Carmichael Jackson, Executive Director of the WNBPA. “That belief is now real and embedded in the future of the game. JPMorganChase recognizing that and standing alongside them affirms the magnitude of their impact and helps ensure the women of the W can protect what they’ve earned and build generational security for themselves and their families.”

Female athletes continue to face distinct financial realities throughout their careers. According to Parity’s 2024 research, 64% of female athletes sometimes or frequently consider leaving their sport due to financial implications, 64% report high levels of financial stress, 49% say they lack sufficient knowledge to plan for the future, and 74% hold additional jobs alongside their athletic careers.

“We’ve witnessed firsthand the discipline and drive female athletes bring to everything they do,” said Kate Schoff, Head of Sports & Entertainment Marketing at JPMorganChase. “Whether that be on the court, in their communities or as entrepreneurs, they have redefined the business of the sport and what it means to be an athlete. Through this multi-year partnership with the WNBPA, we’re equipping players with the financial tools and education that reflect the scale of their ambitions, helping them create long-term stability for themselves and the next generation of athletes.”

This marks the first comprehensive, player-wide financial education initiative for WNBA athletes, serving them across all teams and career stages. By providing consistent access to individualized financial education, the program reflects the growing recognition of athletes as long-term business leaders and helps ensure they are positioned to build stability throughout their careers and well beyond their playing days.

“Every player in this league is building something bigger than a career. We’re creating stability for ourselves, our families, and the players who will follow,” said Brianna Turner, Treasurer of the WNBPA Executive Committee and seven-year veteran of the league. “Access to this level of trusted expertise ensures players can protect what they’ve earned, make strong decisions, and continue leading the way for the next generation.”

The agreement was secured by OneTeam Partners, the WNBPA’s commercial partner.

“WNBA players represent one of the most powerful collectives in sports today,” said Frank Arthofer, President at OneTeam Partners. “This partnership reflects that strength. Bringing JPMorganChase’s expertise together with the leadership and influence of these athletes and this union creates a smart, long-term alignment built for sustained impact.”

JPMorganChase has a long history of serving athletes, teams and owners, including sponsorships of tournaments, venues and individual teams and players. Chase is the official financial education partner of Hudl, a leading sports tech platform for youth to college athletes, and a founding partner of League One Volleyball (LOVB). JPMorganChase’s recent announcement of its new Athlete Council further exemplifies the Firm’s commitment to guiding athletes at every stage of their financial journey.

About the WNBPA
The Women’s National Basketball Players Association is the union for current women’s professional basketball players in the WNBA. The WNBPA is the first labor union for professional women athletes. It was created in 1998 to protect the rights of players and assist them in achieving their full potential on and off the court. The WNBPA handles the negotiation of collective bargaining agreements, filing grievances on their behalf, and counseling players on benefits and post-WNBA career opportunities. The WNBPA also serves as a resource for current players, while they are competing internationally during the offseason.

About JPMorganChase
JPMorgan Chase & Co. (NYSE: JPM) is a leading financial services firm based in the United States of America (“U.S.”), with operations worldwide. JPMorganChase had $4.4 trillion in assets and $362 billion in stockholders’ equity as of December 31, 2025. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management. Under the J.P. Morgan and Chase brands, the Firm serves millions of customers in the U.S., and many of the world’s most prominent corporate, institutional and government clients globally. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

About OneTeam Partners
OneTeam is a global leader in sports licensing, marketing, sponsorship, and media, specializing in commercializing group licensing rights for professional athletes. Established in 2019, OneTeam is a joint venture between the NFLPA, MLBPA, WNBPA, MLSPA, USWNTPA, and NWSLPA, with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group rights for thousands of professional and collegiate athletes worldwide.

Media Contact:
JPMorganChase: Colton Moore, colton.moore@chase.com