Chase Unveils First Flagship Branch
Premier location integrates community programming, latest technology, design to serve the midtown community
New York City, NY Jun 25, 2019 Chase today unveiled its new flagship retail branch at 390 Madison Avenue in New York City, as the nation’s largest bank continues to expand its branches across the country and use its national branch network to host community discussions and events.
The flagship location, one of Chase’s largest and most innovative of branches, integrates the latest digital technology, amenities and design elements that will create a unique and modern space for customers and employees. New features include:
- Open, collaborative floor plan with more flexible, casual meeting space
- Free wi-fi and charging stations
- A modernized workspace for bankers with online tablets, a digital advice bar and enhanced ATMs that can perform 80% of transactions
“Our branches are about people, from our customers and employees to the communities they serve,” said Thasunda Brown Duckett, CEO of Chase Consumer Banking. “This branch is more than a place for banking. It’s a place to bring the community together to have money conversations that are important to our customers.”
The space will be used to host after hours community events and discussions including Chase Chats, a new series of small group discussions with experts, special guests and bankers on topics that matter most to customers. The firm has hosted more than 4,000 Chase Chats from coast to coast this year, with topics ranging from retirement planning to starting a small business. Chase Chats held at the 390 Madison flagship will also feature celebrity conversations with Chase’s brand ambassadors including retired NASA Astronaut Scott Kelly, Lindsay Vonn, and Victor Cruz.
Other branches in more residential areas across the country, such as the new Harlem community branch, have been holding Currency Conversations for the firm’s Advancing Black Pathways program, focusing on helping black women and families achieve financial success.
The flagship branch is the latest example of Chase’s investment in communities and its branch network. The bank recently announced plans to open 400 branches in 20 new markets, hiring up to 3,000 employees. Approximately 30 percent of the new branches will be in low-to-moderate income neighborhoods. The bank also continues to open digital-first locations across the country that help customers manage every day transactions while still getting help from a banker.
Chase plans to introduce additional flagship branch locations across the country over the next few years, including downtown Los Angeles and Chicago.
To learn more about Chase’s branches, products and services, please visit Chase.com.