The collaboration, which extends through 2017, intends to reach the broad fan base of the Scott brothers, HGTV® hit series Property Brothers® and Chase’s customer network through a series of television commercials, digital and print advertisements, in-branch merchandising, online tips, and personal appearances. The commercials, starring the brothers and real Chase home lending advisors, will begin to air on the HGTV and DIY Network television networks in May.
“We were looking for a partner who had a powerful, authentic brand reputation and one that would resonate with our customers,” said Amy Bonitatibus, Chief Marketing Officer for Chase Mortgage.
“We’re excited to combine the power and reach of our two brands to change the way people experience home financing.”
Similar to the real estate and design advice Drew and Jonathan share with their viewers, the campaign will show the benefit of creating a relationship with a Chase home lending advisor through one of its 5,300 branches nationwide.
“There are clear synergies between our two brands as we look to help people find, buy, and fix-up their dream home,” said Drew Scott. “We’re thrilled to partner with Chase to help make homeownership a reality for more families across the country,” said Jonathan Scott.
Chase offers home lending solutions that support customers through important life moments, whether it’s applying for a mortgage on a new home, or tapping into a home equity line of credit to fund home improvement projects.
Drew and Jonathan Scott join a number of other celebrities Chase uses across its consumer channels including James Cordon, Steph Curry, Tim Morehouse, and Serena Williams.
About Chase Mortgage
Chase is the second-largest originator of U.S. mortgages, originating $30 billion in new and refinanced mortgages in the fourth quarter of 2016. It services over 5.4 million home loans, and has prevented close to 1.2 million foreclosures since 2009. The business’s mission is to create lifelong relationships with customers by being the most trusted provider of mortgage services that helps individuals and families realize their homeownership goals. To learn more, please visit: https://www.chase.com/personal/home-lending/mortgage.
About Drew and Jonathan Scott
Entrepreneurs, TV personalities, authors and recording artists, twin brothers Jonathan and Drew Scott are founders of Scott Brothers Entertainment and Scott Living. With offices in both the U.S. and Canada, Scott Brothers Entertainment produces award winning and engaging content for TV, film and digital platforms. Scott Living, a designer collection of indoor and outdoor furniture, décor and bedding, is available at a variety of North American retailers including QVC, Costco.com and Lowe’s. As TV personalities, the Scott Brothers' series are seen by millions of fans in over 150 countries. Recent musical endeavors include the release of multiple singles and inclusion on the Billboard’s Top Country chart. Their inaugural book, “Dream Home: The Property Brothers’ Ultimate Guide To Finding & Fixing Your Perfect House” was a New York Times and Wall Street Journal best seller. For more information about Scott Brothers Entertainment and Scott Living, please visit www.thescottbrothers.com, sbentertainment.com or scottlivinghome.com.